Handoff to product: the first 24 hours

Right after sign-up, point the creator at three things, in order. Where to connect their Instagram — nothing works until the account is linked. Where the Storefront lives and what it's for — this is where their products go. And where to create the first shoppable post — the single action that turns the account into earnings. Three links, three sentences. Not the whole product at once.

Run the same short checklist every time. One — confirm the Instagram account is connected. Two — confirm they can find the Storefront. Three — confirm they know where the first post is created. Four — tell them what to expect next and when you'll check back. Five — leave one clear way to reach you with a question. Five points, every creator, no exceptions — consistency is what makes the handoff reliable.

Three mistakes kill activations. Doing it for them — if you set up the account, they never learn it, and they leave the moment you do. Disappearing — going quiet right after the yes is when most drop-offs happen. And overloading — dumping every feature, every tip, every link in one message so they freeze. Your job in the first 24 hours is to guide, stay reachable, and keep it small.