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Scout
Scout Academy.
Bring creators to Trendweave and earn fix + revenue share. 23 micro-lessons across 4 stages — each one ties to a concrete action in the Scout pipeline.
Stage 1 — Understanding the System
Goal: Pass certification, unlock invites
01Scout Program rules
Must
Scout Program rules
- Learning outcome
- You understand the two-step economy, who you can recruit, and what the Scout dashboard tracks.
- Action in product
- Open the Scout section and copy your share-link and promo code.
- Success metric
- Share-link and promo code copied.
- Unlock / Reward
- Lesson 5 — Scout economics in detail.
- Format
- Video + walkthrough.
02How creators earn in Trendweave
Must
How creators earn in Trendweave
- Learning outcome
- You can explain GMV, commission, the four order statuses and Campaign automation to a creator without errors.
- Action in product
- Review the rates of all five active retailers in the Brands section.
- Success metric
- Can recite the commission model in under 30 seconds.
- Unlock / Reward
- DM templates (Stage 3).
- Format
- Video, 5 min.
03What sets a successful creator apart
Must
What sets a successful creator apart
- Learning outcome
- You can qualify a profile in 60 seconds using the mandatory checklist plus positive and negative signals.
- Action in product
- Run the 60-second qualification on 10 creators you plan to message.
- Success metric
- Median qualification time ≤ 60 sec per profile.
- Unlock / Reward
- Extended pipeline access.
- Format
- Interactive task.
04What counts as an activation
Must
What counts as an activation
- Learning outcome
- You know activation = first sale, the ₹500 fix goes to hold, and a ₹500 Net Revenue threshold unfreezes it.
- Action in product
- Check how many of your creators are stuck at Registration complete.
- Success metric
- Can explain the double-trigger unfreeze correctly.
- Unlock / Reward
- Personal acquired-creator funnel.
- Format
- Video, 3 min.
05Scout economics: fix, % rev share, lifetime
Must
Scout economics: fix, % rev share, lifetime
- Learning outcome
- You know your default rates (₹500 fix, ₹500 threshold, 5% rev share, 12 months) and that they can be set individually.
- Action in product
- Review the Ready to withdraw vs hold split in your Scout dashboard.
- Success metric
- Can distinguish fix from revenue share and explain hold status.
- Unlock / Reward
- Payout system access.
- Format
- Video + document.
06What you must NOT promise creators
Must
What you must NOT promise creators
- Learning outcome
- You know the red-line phrases and what you can legitimately say in a recruiting pitch.
- Action in product
- Pass the red-line promises quiz 5/5.
- Success metric
- 5/5 pass rate (gating).
- Unlock / Reward
- Share function activated.
- Format
- Video + case studies.
07Conflicts of interest & anti-fraud
Must
Conflicts of interest & anti-fraud
- Learning outcome
- You know self-invitation, fake referrals, poaching and identity misrepresentation — and the sanctions for them.
- Action in product
- Accept the anti-fraud policy and pass the gating quiz.
- Success metric
- 100% acceptance + quiz pass (gating).
- Unlock / Reward
- Full Share access; Stage 2 unlocked.
- Format
- Video + case studies.
Stage 2 — Finding Good Creators
Goal: Build a quality pipeline
08Profile of a good creator: 8 selection signals
Must
Profile of a good creator: 8 selection signals
- Learning outcome
- You can read a profile against 8 concrete signals and judge whether the creator will activate.
- Action in product
- Run 5 short-listed creators through the 8 signals.
- Success metric
- Can name all 8 signals and the 2 heaviest ones.
- Unlock / Reward
- Lesson 12 — the 60-second checklist.
- Format
- Video + interactive.
09Niches that convert right now
Should
Niches that convert right now
- Learning outcome
- You know which of the five niches is the safest entry and how the season shifts demand.
- Action in product
- Break your short-list down by niche and prioritise fashion and beauty for this week.
- Success metric
- Short-list segmented by niche.
- Unlock / Reward
- Niche deep-dive reports.
- Format
- Report + video.
10Micro & nano creators: why they perform
Should
Micro & nano creators: why they perform
- Learning outcome
- You understand why smaller audiences convert higher and activate more easily in the affiliate model.
- Action in product
- Audit your pipeline for the share of creators under 20K followers.
- Success metric
- ≥ 30% nano/micro in the pipeline.
- Unlock / Reward
- Nano-creator boost programme.
- Format
- Video, 4 min.
11Search tools & ethical automation
Must
Search tools & ethical automation
- Learning outcome
- You can build a systematic search with presets and look-alike without crossing into spam.
- Action in product
- Build and save 3 search presets for your niches.
- Success metric
- 3 search presets saved.
- Unlock / Reward
- Look-alike search.
- Format
- Video + tool.
12Quick checklist: 8 signals in 60 seconds
Should
Quick checklist: 8 signals in 60 seconds
- Learning outcome
- You can qualify a profile against the 8 signals in 60 seconds or less using the stop-vs-flag order.
- Action in product
- Build the checklist table and run 10 profiles through it with a timer.
- Success metric
- Median qualification time ≤ 60 sec.
- Unlock / Reward
- Stage 3 — Inviting & Onboarding.
- Format
- Checklist + video.
Stage 3 — Inviting & Onboarding
Goal: First reply, first sign-up
13How NOT to look like spam
Must
How NOT to look like spam
- Learning outcome
- You write personal DMs that don't break Instagram limits.
- Action in product
- Send 5 personalised DMs.
- Success metric
- Reply rate ≥15%.
- Unlock / Reward
- Advanced DM templates library.
- Format
- Video + examples.
14Great first messages: 3–4 templates
Should
Great first messages: 3–4 templates
- Learning outcome
- You adapt the template by niche and creator size.
- Action in product
- Send a template plus one customised variant.
- Success metric
- Open and reply rates measured.
- Unlock / Reward
- A/B test for templates.
- Format
- Templates + video.
15Handling objections
Should
Handling objections
- Learning outcome
- You answer 5 common objections without rule-breaking promises.
- Action in product
- Work through the 5-objection checklist and prepare your own answers.
- Success metric
- ≥80% correct answers on the checklist.
- Unlock / Reward
- Live Q&A access with a senior scout.
- Format
- Guide + checklist.
16Natural follow-up
Should
Natural follow-up
- Learning outcome
- You do 1–2 follow-ups without pressure or spam.
- Action in product
- Enable follow-up reminders in pipeline.
- Success metric
- ≥50% follow-ups completed.
- Unlock / Reward
- Saved follow-up reminders in your pipeline.
- Format
- Guide + tool.
17Handoff to product: the first 24 hours
Must
Handoff to product: the first 24 hours
- Learning outcome
- You know what to show a creator in the first 24h after sign-up.
- Action in product
- Use the handoff checklist.
- Success metric
- Checklist completed in ≥80% of cases.
- Unlock / Reward
- Activation dashboard.
- Format
- Checklist + video.
18Platform rules & DM limits
Must
Platform rules & DM limits
- Learning outcome
- You don't exceed IG/TT limits and avoid bans.
- Action in product
- Set a daily DM limit in the tool.
- Success metric
- 0 platform bans per quarter.
- Format
- 3-min video + tool.
Stage 4 — Activation
Goal: First commission, retention
19Why creators sign up and disappear
Must
Why creators sign up and disappear
- Learning outcome
- You know the 5 main reasons for drop-off and the countermeasures.
- Action in product
- Read the data breakdown and pass the quiz.
- Success metric
- ≥85% pass rate.
- Unlock / Reward
- Activation playbook.
- Format
- Report + quiz.
20Helping with the first post
Must
Helping with the first post
- Learning outcome
- You help the creator publish their first post without doing it for them.
- Action in product
- Walk 3 creators through to their first publish.
- Success metric
- ≥50% invite → first post conversion within 7 days.
- Unlock / Reward
- Activation success badge.
- Format
- Video + guide.
21Push-activation: what to say and when to back off
Should
Push-activation: what to say and when to back off
- Learning outcome
- You distinguish "needs help" from "leave me alone" and act accordingly.
- Action in product
- Pass the role-play trainer.
- Success metric
- ≥80% correct decisions.
- Format
- Trainer.
22Handoff to the TW Success team
Must
Handoff to the TW Success team
- Learning outcome
- You know when to release a creator and to whom.
- Action in product
- Use the in-product handoff form.
- Success metric
- 100% handoffs via the form.
- Format
- Guide.
23Analysing your own pipeline
Should
Analysing your own pipeline
- Learning outcome
- You see where the funnel leaks and where you lose creators.
- Action in product
- View the funnel dashboard and fill the retrospect form.
- Success metric
- ≥60% complete a retrospect.
- Unlock / Reward
- Personalised recommendations from Scout AI.
- Format
- Dashboard + video.