Handoff to the TW Success team
Once a creator is activated and earning steadily, the TW Success team takes them forward. A scout doesn't hold a creator forever — the skill at this stage is handing off at the right moment, to the right people, the right way.
When to hand off
The signal is readiness, not a calendar date. A creator is ready when they've made their first sale or sales, they understand the product, and they no longer depend on you for the basic actions — connecting, posting, finding the Storefront. When a creator can run the day-to-day on their own, holding on adds nothing. That's the handoff moment.
Why handing off helps everyone
The Success team gives a creator what a scout can't — campaign access, deeper growth support, the next level of the product. Keeping a creator to yourself doesn't protect your earnings; it slows the creator down. And it's worth being clear: your revenue share on that creator keeps running. Handing off isn't giving up income — it's putting the creator somewhere they'll grow faster, which is exactly what your revenue share is tied to.
How to hand off well
Use the in-product handoff form, and complete every field — a half-filled handoff is a creator who falls between two desks. And don't just drop them: introduce. A short message to the creator on who's taking over and why it's good for them turns a handoff into a promotion, not an abandonment. The creator should feel handed up, not handed away.
Key takeaway: A creator handed off at the right time grows faster — and your revenue share grows with them.
Next step: Lesson 23 is the last one — analysing your own pipeline so you stop repeating the same losses.
- Learning outcome
- You know when to release a creator and to whom.
- Action in product
- Use the in-product handoff form.
- Success metric
- 100% handoffs via the form.
- Format
- Guide.