Creator

Creator Academy.

From your first post to a steady creator income. 23 micro-lessons grouped into 3 stages — each one followed by a concrete action inside Trendweave.

All (20)Must (10)Should (7)Could (3)

Stage 1 — First Earnings

Goal: First ₹1,000 commission

Must

Learning outcome: You've connected a social account and the system recognises it.
Action in product: Connect at least one social account via OAuth.
Success metric: 100% of lesson-completers connect successfully.
Unlock / Reward: DM automation lesson opens.
Format: 3-min video + in-app tour.

Open lesson

How earnings work in Trendweave

Must

Learning outcome: You can explain GMV, commission, attribution window, and lifetime in your own words.
Action in product: Pass a 5-question micro-quiz with a threshold of 4/5.
Success metric: ≥85% pass rate on first attempt.
Unlock / Reward: Potential-income calculator.
Format: Animated video + quiz.

Open lesson

What DM automation is and how it works

Must

Learning outcome: You understand how auto-DMs convert reel viewers into clickers.
Action in product: Enable DM automation in settings.
Success metric: ≥70% enable after the lesson.
Unlock / Reward: DM Automation widget active in posts.
Format: 4-min video.

Open lesson

Creating your first shoppable post

Must

Learning outcome: You've published a shoppable post with attached products and a tracking link.
Action in product: Publish your first shoppable post (template available in-app).
Success metric: ≥40% publish within 48 hours.
Unlock / Reward: Advanced content templates.
Format: Step-by-step guide + video.

Open lesson

Storefront: what it is and how to set it up

Must

Learning outcome: Your Storefront is ≥80% complete: 5 products with descriptions and covers.
Action in product: Fill the Storefront with at least 5 products.
Success metric: ≥50% reach the target.
Unlock / Reward: Share Storefront in Stories with a deep-link.
Format: 3-min video + checklist.

Open lesson

Compliance basics: content labeling

Must

Learning outcome: You know the disclosures required in your country (ASCI / local rules).
Action in product: Accept the labeling policy (explicit consent) and pass the quiz 5/5.
Success metric: 100% (gating).
Unlock / Reward: Permission to publish shoppable content.
Format: 2-min video + mandatory quiz.

Open lesson

Payouts, KYC, taxes, withdrawal threshold

Must

Learning outcome: KYC is submitted and you know when and how you'll receive your first money.
Action in product: Complete KYC and link a payment method.
Success metric: ≥80% complete KYC within the first 7 days.
Unlock / Reward: Withdrawal capability.
Format: Guide + chat support.

Open lesson

Onboarding bonuses & how to claim them

Should

Learning outcome: You know 2–3 fast ways to earn an onboarding bonus.
Action in product: Complete at least one bonus task.
Success metric: ≥50% receive an onboarding bonus.
Unlock / Reward: Bonus credited to balance.
Format: Cards + push notifications.

Open lesson

Stage 2 — Consistent Income

Goal: Stable weekly posts, ₹5K+/month

Hooks that boost click-through

Must

Learning outcome: You use at least one proven hook in your next 3 reels.
Action in product: Apply a hook template in your next post.
Success metric: CTR on subsequent posts rises ≥20% (median).
Unlock / Reward: Library of top-performing hooks by niche.
Format: 5-min video + library.

Open lesson

"What to buy" psychology — why people click

Should

Learning outcome: You can name 3 buyer-trigger types and apply them.
Action in product: Record a reel using one of the three triggers.
Success metric: CTR ≥ niche median.
Unlock / Reward: Advanced case-study breakdowns.
Format: 6-min video.

Open lesson

Product selection: what converts right now

Must

Learning outcome: You pick products from the top-quartile conversion in your niche.
Action in product: Add 5 products from the recommended list to your Storefront.
Success metric: CR on those products ≥ niche median.
Unlock / Reward: Weekly trending-products feed.
Format: Guide + in-app feed.

Open lesson

Boosting conversion: caption, cover, CTA

Should

Learning outcome: You run an A/B test on two covers for the same product.
Action in product: Run the built-in A/B test on a cover.
Success metric: Complete 1 A/B test.
Unlock / Reward: A/B test analytics widget.
Format: 4-min video + tool.

Open lesson

Reading your analytics: CTR, CR, AOV, GMV

Must

Learning outcome: You can read your dashboard and name 2 growth points.
Action in product: Fill the "my 2 growth points this week" mini-form.
Success metric: ≥60% fill the form.
Unlock / Reward: Personalised growth board.
Format: 5-min video + dashboard.

Open lesson

Content planning: a 7-day template

Should

Learning outcome: You have a post plan for the next 7 days in the Planner.
Action in product: Fill the Planner for one week.
Success metric: ≥50% plan 7 days.
Unlock / Reward: Auto-reminders for planned posts.
Format: Template + video.

Open lesson

Cross-platform: Reels + YouTube Shorts

Should

Learning outcome: You repost at least one reel to YouTube Shorts.
Action in product: Publish the same content on a second platform.
Success metric: ≥30% make a cross-post.
Unlock / Reward: Cross-platform analytics.
Format: 4-min video.

Open lesson

Building trust: anti-spam & authenticity

Should

Learning outcome: You can tell a spammy pattern from an authentic one and avoid shock-CTAs.
Action in product: Pass the anti-pattern quiz.
Success metric: ≥85% pass-rate.
Unlock / Reward: Trust badge on profile.
Format: 3-min video + quiz.

Open lesson

Stage 3 — Scaling

Goal: ₹50K+ GMV/month, premium campaigns, sustainable pace

Seasonality: festive & sale events

Should

Learning outcome: You know 4 key festive windows and a plan for each.
Action in product: Join the festive playbook for the next campaign.
Success metric: ≥40% of Stage 3 creators participate in festive.
Unlock / Reward: Festive playbook + early product access.
Format: Playbook + video.

Open lesson

Collaborations with other creators

Could

Learning outcome: You run 1 collab with transparent split-attribution.
Action in product: Launch a collab via the in-app tool.
Success metric: ≥15% of Stage 3 run a collab per quarter.
Unlock / Reward: Collab discovery & split-attribution tool.
Format: Video + tool.

Open lesson

Budgeting variable income

Could

Learning outcome: You understand income is variable and have a simple planning template.
Action in product: Download and fill the personal budget template.
Success metric: Self-rated confidence ≥7/10.
Unlock / Reward: "Surviving a low month" guide.
Format: PDF + video.

Open lesson

Anti-burnout: a sustainable pace

Could

Learning outcome: You choose a sustainable posting pace and don't work more than X hours/day.
Action in product: Set a personal hours/week limit in the Planner.
Success metric: Stage-3 churn drops by 10 percentage points.
Unlock / Reward: Soft-mode notifications.
Format: 3-min video.

Open lesson