Talent Manager

Talent Manager Academy.

Bring creators to Trendweave and earn fix + revenue share. 26 micro-lessons across 4 stages — each one ties to a concrete action in the Talent Manager pipeline.

All (26)Must (15)Should (8)Could (0)

Stage 1 — Understanding the System

Goal: Pass certification, unlock invites

How to get your personal ref link

Must+

Learning outcome: You know exactly how to get your unique referral link and share it with the right kind of creators for the new pay model.
Action in product: Get your ref link and save it in your notes alongside a short one-line pitch.
Success metric: Ref link copied and one-line pitch ready.
Unlock / Reward: Lesson 01 — Talent Manager Program rules.
Format: Guide.

Open lesson

Talent Manager Program rules

Must

Learning outcome: You can explain the new talent manager pay ladder — Month 1 ₹100 (creator connects a 5,000+ IG Business account and publishes 3 review posts), Months 2 & 3 ₹500 (full plan) or ₹250 (half plan) per creator, then 10% rev share from Month 4 on months the creator publishes 5+ posts — and the 30 new creators/month cap.
Action in product: Open the Talent Manager section and copy your share-link and promo code.
Success metric: Can recite the three-part model and activation rule in under 45 seconds.
Unlock / Reward: Lesson 05 — Talent Manager economics in detail.
Format: Video + walkthrough.

Open lesson

How creators earn in Trendweave

Must

Learning outcome: You can explain the creator's guaranteed monthly fee by follower tier plus performance bonus, and the posting rules that keep the guarantee alive.
Action in product: Review the five follower tiers and the full-plan / half-plan monthly payout for each.
Success metric: Can quote all five tiers (5–10k / 10–20k / 20–30k / 30–40k / 40–50k) with both full-plan and half-plan amounts.
Unlock / Reward: DM templates (Stage 3).
Format: Video, 5 min.

Open lesson

What sets a successful creator apart

Must

Learning outcome: You can qualify a profile in 60 seconds using the new hard filter — 5k+ followers, women's fashion, 2-3%+ engagement, India.
Action in product: Run the 60-second qualification on 10 shortlisted profiles.
Success metric: Median qualification time ≤ 60 sec per profile.
Unlock / Reward: Extended pipeline access.
Format: Interactive task.

Open lesson

What counts as an activation

Must

Learning outcome: You know activation = the creator connecting a 5,000+ IG Business account and publishing 3 review posts in Month 1 — capped at 30 new creators/month per talent manager — which unlocks the ₹100 bonus for you.
Action in product: Filter your pipeline for creators sitting at 0–2 posts in their first month and push them to 3.
Success metric: Can explain the 3-posts-in-Month-1 rule without mentioning "first sale" or hold logic.
Unlock / Reward: Personal acquired-creator funnel.
Format: Video, 3 min.

Open lesson

When each talent manager payment is released

Must+

Learning outcome: You understand the month-by-month release schedule — nothing is "on hold", each bonus is paid the moment its posting milestone is met.
Action in product: Check your Talent Manager dashboard and match each of your creators to the month they're currently earning against.
Success metric: Can walk a new talent manager through the four milestones (Month 1 / 2 / 3 / 4+) in under 60 seconds.
Unlock / Reward: Lesson 05 — Talent Manager economics.
Format: Video + guide.

Open lesson

Talent Manager economics: month-by-month payouts + rev share

Must

Learning outcome: You know the full ladder: Month 1 ₹100 (activation), Months 2 & 3 ₹500 (full plan = 20 posts + 20 stories) or ₹250 (half plan = 10 posts + 10 stories) per creator, Month 4+ 10% rev share on months the creator publishes 5+ posts.
Action in product: Model expected earnings for 5 imaginary creators across 6 months using the ladder.
Success metric: Can compute a 6-month payout for any creator profile without a calculator error > ₹100.
Unlock / Reward: Payout system access.
Format: Video + document.

Open lesson

What you must NOT promise creators

Must

Learning outcome: You know the red-line phrases under the new model (no guaranteed rev share, no guarantee the bonuses continue past Month 3, no promises about the 10% rate being fixed forever).
Action in product: Pass the red-line quiz 5/5.
Success metric: 5/5 pass rate (gating).
Unlock / Reward: Share function activated.
Format: Video + case studies.

Open lesson

Conflicts of interest & anti-fraud

Must

Learning outcome: You know self-invitation, fake referrals, post-farming to gaming the plan-completion and 5+ post rules, and poaching — and the sanctions for them.
Action in product: Accept the anti-fraud policy and pass the gating quiz.
Success metric: 100% acceptance + quiz pass (gating).
Unlock / Reward: Full Share access; Stage 2 unlocked.
Format: Video + case studies.

Open lesson

Stage 2 — Finding Good Creators

Goal: Build a quality pipeline

Profile of a good creator: 8 selection signals

Must

Learning outcome: You can read a women's-fashion profile against 8 concrete signals and judge whether the creator will hit 3 posts in Month 1 and stay above 5 posts/month.
Action in product: Run 5 short-listed creators through the 8 signals.
Success metric: Can name all 8 signals and the 2 heaviest for the new pay model.
Unlock / Reward: Lesson 12 — the 60-second checklist.
Format: Video + interactive.

Open lesson

Niches that convert right now

Should

Learning outcome: You know why women's fashion is the primary niche under the new model and how the season shifts demand within it.
Action in product: Segment your short-list by women's fashion sub-niche (ethnic / western / fusion / accessories).
Success metric: Short-list segmented by sub-niche.
Unlock / Reward: Niche deep-dive reports.
Format: Report + video.

Open lesson

Why 5k–50k creators are the sweet spot

Should

Learning outcome: You understand why 5k–50k women's-fashion creators hit the posting cadence and engagement thresholds most reliably under the new model.
Action in product: Audit your pipeline for the share of 5k–50k creators.
Success metric: ≥ 60% of pipeline in the 5k–50k band.
Unlock / Reward: Nano-creator boost programme.
Format: Video, 4 min.

Open lesson

Search tools & ethical automation

Must

Learning outcome: You can build a systematic search with presets scoped to India / women's fashion / 5k+ / 2%+ engagement without crossing into spam.
Action in product: Build and save 3 search presets tuned to the new hard filter.
Success metric: 3 search presets saved.
Unlock / Reward: Look-alike search.
Format: Video + tool.

Open lesson

Quick checklist: 8 signals in 60 seconds

Should

Learning outcome: You can qualify a profile against the 8 signals in 60 seconds or less using the stop-vs-flag order recalibrated for the new pay model.
Action in product: Build the checklist table and run 10 profiles through it with a timer.
Success metric: Median qualification time ≤ 60 sec.
Unlock / Reward: Stage 3 — Inviting & Onboarding.
Format: Checklist + video.

Open lesson

Stage 3 — Inviting & Onboarding

Goal: First reply, first sign-up

How NOT to look like spam

Must

Learning outcome: You write personal DMs that reference the new pay model correctly and don't break Instagram limits.
Action in product: Send 5 personalised DMs.
Success metric: Reply rate ≥15%.
Unlock / Reward: Advanced DM templates library.
Format: Video + examples.

Open lesson

Great first messages: 3–4 templates

Should

Learning outcome: You adapt the template by follower tier (5–10k / 10–20k / 20–30k / 30–40k / 40–50k) — each tier hears the correct full-plan / half-plan monthly amount.
Action in product: Send one template plus one customised variant per tier.
Success metric: Open and reply rates measured per tier.
Unlock / Reward: A/B test for templates.
Format: Templates + video.

Open lesson

Handling objections

Should

Learning outcome: You answer 5 common objections about the new pay model ("₹100 is nothing", "why do posts drop after Month 3", "is the 10% forever") without rule-breaking promises.
Action in product: Work through the 5-objection checklist and prepare your own answers.
Success metric: ≥80% correct answers on the checklist.
Unlock / Reward: Live Q&A access with a senior talent manager.
Format: Guide + checklist.

Open lesson

Natural follow-up

Should

Learning outcome: You do 1–2 follow-ups without pressure or spam, timed against the creator's posting milestones (Month 1 activation, Month 2 & 3 plan completion).
Action in product: Enable follow-up reminders in pipeline.
Success metric: ≥50% follow-ups completed.
Unlock / Reward: Saved follow-up reminders in your pipeline.
Format: Guide + tool.

Open lesson

Handoff to product: the first 24 hours

Must

Learning outcome: You know what to show a creator in the first 24h — how to prep their first 3 review posts so they hit activation inside Month 1.
Action in product: Use the handoff checklist.
Success metric: Checklist completed in ≥80% of cases.
Unlock / Reward: Activation dashboard.
Format: Checklist + video.

Open lesson

Platform rules & DM limits

Must

Learning outcome: You don't exceed IG/TT limits and avoid bans.
Action in product: Set a daily DM limit in the tool.
Success metric: 0 platform bans per quarter.
Format: 3-min video + tool.

Open lesson

Stage 4 — Activation

Goal: First commission, retention

Why creators sign up and disappear

Must

Learning outcome: You know the 5 main reasons for drop-off under the new model — most drop between Month 1 (activation) and Month 2 (plan completion) — and the countermeasures.
Action in product: Read the data breakdown and pass the quiz.
Success metric: ≥85% pass rate.
Unlock / Reward: Activation playbook.
Format: Report + quiz.

Open lesson

Helping with the first 3 review posts

Must

Learning outcome: You help the creator publish their first 3 review posts inside Month 1 — that's the ₹100 activation trigger — without doing the content for them.
Action in product: Walk 3 creators through to their third publish.
Success metric: ≥50% of invited creators publish 3 posts within 30 days of sign-up.
Unlock / Reward: Activation success badge.
Format: Video + guide.

Open lesson

Creator joined but never posted — what to do

Must+

Learning outcome: You know the exact steps to re-engage a creator who registered but posted zero, including when to push and when to let go — under the new 3-posts-in-Month-1 rule.
Action in product: Filter your pipeline for creators at "Registration complete" with 0 posts. Run the re-engagement sequence on at least 3.
Success metric: ≥30% of dormant creators post their first piece of content within 7 days of re-engagement.
Unlock / Reward: Activation success badge.
Format: Guide + checklist.

Open lesson

Push to activation: what to say and when to back off

Should

Learning outcome: You distinguish "needs help" from "leave me alone" and act accordingly — the goal is 3 posts in Month 1, then a completed full or half plan in Months 2 & 3, then 5+ posts/month from Month 4.
Action in product: Run your active creators through the signals checklist and decide push or back off.
Success metric: ≥80% correct decisions on the checklist.
Format: Guide + checklist.

Open lesson

Handoff to the TW Success team

Must

Learning outcome: You know when to release a creator to the Success team — typically once they've completed their content plan in Month 2 with stable performance.
Action in product: Use the in-product handoff form.
Success metric: 100% handoffs via the form.
Format: Guide.

Open lesson

Analysing your own pipeline

Should

Learning outcome: You see where the funnel leaks — most often between the Month 1 activation threshold and the Months 2 & 3 plan-completion threshold — and where you lose creators.
Action in product: View the funnel dashboard and fill the retrospect form.
Success metric: ≥60% complete a retrospect.
Unlock / Reward: Saved weekly retrospect in your pipeline.
Format: Dashboard + guide.

Open lesson