Who qualifies — the hard filter
Apply the filter in this order; the first "no" ends the check.
The eight checks
1. Audience in India — wrong geography is out, however good the profile. 2. Fashion or shoppable lifestyle — women's fashion (ethnic, western, accessories) is the core; beauty, home and lifestyle count when the content is shoppable. 3. 5,000 to 100,000 followers — under 5k is out; over 100k does not reply and does not convert. 4. Shoppable content already — outfits, hauls, try-ons, reviews, discount codes, "link in bio". 5. Active — two or more posts in the last 30 days; nothing in 60 days is out. 6. Real engagement — comments that are questions ("price?", "where from?", "link?") and saves. 7. Business or professional account, or willing to switch (free, two minutes). 8. Never on Trendweave before — one Trendweave account = one Instagram; a re-registration never counts.
Shopable / Mix / No shopable
In the reporting file you mark each candidate Shopable, Mix or No shopable. "No shopable" candidates rarely get approved — do not fill your list with them.
Never on your list
Your own accounts, family and close friends, bought followers, meme / news / motivational / realtor accounts with no product content.
Key takeaway: India, fashion or shoppable, 5k–100k, already shoppable, active, real engagement, business account, never on Trendweave.
Next step: Ten profiles, one timer. Then Lesson 5 — the money.
- Learning outcome
- You can qualify or reject an Instagram profile in 60 seconds using the eight-point filter.
- Action in product
- Run the filter on 10 profiles from your feed with a timer.
- Success metric
- Median under 60 seconds per profile.
- Unlock / Reward
- Lesson 5 — How you earn.
- Format
- Guide.