Cohorts: how the work is organised
You work in cohorts. A cohort is a list of up to 30 creators, approved by Trendweave, from which at least 10 sign a contract. Every cohort goes through the same milestones, then the same contract months.
Cohort 1 — week by week
Your first cohort runs on a weekly rhythm so you learn the flow without rushing. Week 1: training done, exam passed — ₹100. Week 2: list of 30 creators approved by Trendweave — ₹500. Week 3: all 30 contacted and offered the contract — ₹750. Week 4: minimum 10 registrations with Instagram connected — ₹1,000. Week 5: minimum 10 contract agreements approved by Trendweave — ₹1,500. If you finish a week's milestone early, close it and move on — the weeks are a guide, not a cage.
Cohort 2 and after — by steps
No training, no weeks. The same four milestones as Steps 1–4 with the same payouts (₹500 / ₹750 / ₹1,000 / ₹1,500), closed whenever they are done. You can run several cohorts at the same time — start Cohort 2's list while Cohort 1's creators are in their contract months. There is no limit.
Then the contract months
Identical for every cohort — Lesson 5 covers them in full: ₹500 per fulfilled creator in months 1–3, revenue share from month 4.
Key takeaway: Cohort = up to 30 approved, at least 10 contracted. Cohort 1 by weeks, every later cohort by steps, as many in parallel as you can handle.
Next step: Write the five milestones from memory — that is exam question one. Then Lesson 3.
- Learning outcome
- You can recite the Cohort 1 weekly milestones with payouts, and explain how Cohorts 2+ differ.
- Action in product
- Write the five Cohort-1 milestones and payouts from memory.
- Success metric
- All five milestones and payouts correct.
- Unlock / Reward
- Lesson 3 — The creator contract.
- Format
- Guide.