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Talent Manager
Talent Manager Academy.
Bring creators to Trendweave and earn fix + revenue share. 26 micro-lessons across 4 stages — each one ties to a concrete action in the Talent Manager pipeline.
Showing 18 Must lessons
Stage 1 — Understanding the System
Goal: Pass certification, unlock invites
01How to get your personal ref link
Must+
How to get your personal ref link
- Learning outcome
- You know exactly how to get your unique referral link and share it with the right kind of creators for the new pay model.
- Action in product
- Get your ref link and save it in your notes alongside a short one-line pitch.
- Success metric
- Ref link copied and one-line pitch ready.
- Unlock / Reward
- Lesson 01 — Talent Manager Program rules.
- Format
- Guide.
02Talent Manager Program rules
Must
Talent Manager Program rules
- Learning outcome
- You can explain the new talent manager pay ladder — Month 1 ₹100 (creator connects a 5,000+ IG Business account and publishes 3 review posts), Months 2 & 3 ₹500 (full plan) or ₹250 (half plan) per creator, then 10% rev share from Month 4 on months the creator publishes 5+ posts — and the 30 new creators/month cap.
- Action in product
- Open the Talent Manager section and copy your share-link and promo code.
- Success metric
- Can recite the three-part model and activation rule in under 45 seconds.
- Unlock / Reward
- Lesson 05 — Talent Manager economics in detail.
- Format
- Video + walkthrough.
03How creators earn in Trendweave
Must
How creators earn in Trendweave
- Learning outcome
- You can explain the creator's guaranteed monthly fee by follower tier plus performance bonus, and the posting rules that keep the guarantee alive.
- Action in product
- Review the five follower tiers and the full-plan / half-plan monthly payout for each.
- Success metric
- Can quote all five tiers (5–10k / 10–20k / 20–30k / 30–40k / 40–50k) with both full-plan and half-plan amounts.
- Unlock / Reward
- DM templates (Stage 3).
- Format
- Video, 5 min.
04What sets a successful creator apart
Must
What sets a successful creator apart
- Learning outcome
- You can qualify a profile in 60 seconds using the new hard filter — 5k+ followers, women's fashion, 2-3%+ engagement, India.
- Action in product
- Run the 60-second qualification on 10 shortlisted profiles.
- Success metric
- Median qualification time ≤ 60 sec per profile.
- Unlock / Reward
- Extended pipeline access.
- Format
- Interactive task.
05What counts as an activation
Must
What counts as an activation
- Learning outcome
- You know activation = the creator connecting a 5,000+ IG Business account and publishing 3 review posts in Month 1 — capped at 30 new creators/month per talent manager — which unlocks the ₹100 bonus for you.
- Action in product
- Filter your pipeline for creators sitting at 0–2 posts in their first month and push them to 3.
- Success metric
- Can explain the 3-posts-in-Month-1 rule without mentioning "first sale" or hold logic.
- Unlock / Reward
- Personal acquired-creator funnel.
- Format
- Video, 3 min.
06When each talent manager payment is released
Must+
When each talent manager payment is released
- Learning outcome
- You understand the month-by-month release schedule — nothing is "on hold", each bonus is paid the moment its posting milestone is met.
- Action in product
- Check your Talent Manager dashboard and match each of your creators to the month they're currently earning against.
- Success metric
- Can walk a new talent manager through the four milestones (Month 1 / 2 / 3 / 4+) in under 60 seconds.
- Unlock / Reward
- Lesson 05 — Talent Manager economics.
- Format
- Video + guide.
07Talent Manager economics: month-by-month payouts + rev share
Must
Talent Manager economics: month-by-month payouts + rev share
- Learning outcome
- You know the full ladder: Month 1 ₹100 (activation), Months 2 & 3 ₹500 (full plan = 20 posts + 20 stories) or ₹250 (half plan = 10 posts + 10 stories) per creator, Month 4+ 10% rev share on months the creator publishes 5+ posts.
- Action in product
- Model expected earnings for 5 imaginary creators across 6 months using the ladder.
- Success metric
- Can compute a 6-month payout for any creator profile without a calculator error > ₹100.
- Unlock / Reward
- Payout system access.
- Format
- Video + document.
08What you must NOT promise creators
Must
What you must NOT promise creators
- Learning outcome
- You know the red-line phrases under the new model (no guaranteed rev share, no guarantee the bonuses continue past Month 3, no promises about the 10% rate being fixed forever).
- Action in product
- Pass the red-line quiz 5/5.
- Success metric
- 5/5 pass rate (gating).
- Unlock / Reward
- Share function activated.
- Format
- Video + case studies.
09Conflicts of interest & anti-fraud
Must
Conflicts of interest & anti-fraud
- Learning outcome
- You know self-invitation, fake referrals, post-farming to gaming the plan-completion and 5+ post rules, and poaching — and the sanctions for them.
- Action in product
- Accept the anti-fraud policy and pass the gating quiz.
- Success metric
- 100% acceptance + quiz pass (gating).
- Unlock / Reward
- Full Share access; Stage 2 unlocked.
- Format
- Video + case studies.
Stage 2 — Finding Good Creators
Goal: Build a quality pipeline
10Profile of a good creator: 8 selection signals
Must
Profile of a good creator: 8 selection signals
- Learning outcome
- You can read a women's-fashion profile against 8 concrete signals and judge whether the creator will hit 3 posts in Month 1 and stay above 5 posts/month.
- Action in product
- Run 5 short-listed creators through the 8 signals.
- Success metric
- Can name all 8 signals and the 2 heaviest for the new pay model.
- Unlock / Reward
- Lesson 12 — the 60-second checklist.
- Format
- Video + interactive.
13Search tools & ethical automation
Must
Search tools & ethical automation
- Learning outcome
- You can build a systematic search with presets scoped to India / women's fashion / 5k+ / 2%+ engagement without crossing into spam.
- Action in product
- Build and save 3 search presets tuned to the new hard filter.
- Success metric
- 3 search presets saved.
- Unlock / Reward
- Look-alike search.
- Format
- Video + tool.
Stage 3 — Inviting & Onboarding
Goal: First reply, first sign-up
15How NOT to look like spam
Must
How NOT to look like spam
- Learning outcome
- You write personal DMs that reference the new pay model correctly and don't break Instagram limits.
- Action in product
- Send 5 personalised DMs.
- Success metric
- Reply rate ≥15%.
- Unlock / Reward
- Advanced DM templates library.
- Format
- Video + examples.
19Handoff to product: the first 24 hours
Must
Handoff to product: the first 24 hours
- Learning outcome
- You know what to show a creator in the first 24h — how to prep their first 3 review posts so they hit activation inside Month 1.
- Action in product
- Use the handoff checklist.
- Success metric
- Checklist completed in ≥80% of cases.
- Unlock / Reward
- Activation dashboard.
- Format
- Checklist + video.
20Platform rules & DM limits
Must
Platform rules & DM limits
- Learning outcome
- You don't exceed IG/TT limits and avoid bans.
- Action in product
- Set a daily DM limit in the tool.
- Success metric
- 0 platform bans per quarter.
- Format
- 3-min video + tool.
Stage 4 — Activation
Goal: First commission, retention
21Why creators sign up and disappear
Must
Why creators sign up and disappear
- Learning outcome
- You know the 5 main reasons for drop-off under the new model — most drop between Month 1 (activation) and Month 2 (plan completion) — and the countermeasures.
- Action in product
- Read the data breakdown and pass the quiz.
- Success metric
- ≥85% pass rate.
- Unlock / Reward
- Activation playbook.
- Format
- Report + quiz.
22Helping with the first 3 review posts
Must
Helping with the first 3 review posts
- Learning outcome
- You help the creator publish their first 3 review posts inside Month 1 — that's the ₹100 activation trigger — without doing the content for them.
- Action in product
- Walk 3 creators through to their third publish.
- Success metric
- ≥50% of invited creators publish 3 posts within 30 days of sign-up.
- Unlock / Reward
- Activation success badge.
- Format
- Video + guide.
23Creator joined but never posted — what to do
Must+
Creator joined but never posted — what to do
- Learning outcome
- You know the exact steps to re-engage a creator who registered but posted zero, including when to push and when to let go — under the new 3-posts-in-Month-1 rule.
- Action in product
- Filter your pipeline for creators at "Registration complete" with 0 posts. Run the re-engagement sequence on at least 3.
- Success metric
- ≥30% of dormant creators post their first piece of content within 7 days of re-engagement.
- Unlock / Reward
- Activation success badge.
- Format
- Guide + checklist.
25Handoff to the TW Success team
Must
Handoff to the TW Success team
- Learning outcome
- You know when to release a creator to the Success team — typically once they've completed their content plan in Month 2 with stable performance.
- Action in product
- Use the in-product handoff form.
- Success metric
- 100% handoffs via the form.
- Format
- Guide.