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Talent Manager
Talent Manager Academy.
Bring creators to Trendweave and earn fix + revenue share. 24 micro-lessons across 4 stages — each one ties to a concrete action in the Talent Manager pipeline.
Take the examShowing 19 Must lessons
Stage 1 — The System (Week 1)
Goal: Learn the model, pass the exam, earn ₹100
01What a Talent Manager does
Must
What a Talent Manager does
- Learning outcome
- You can explain the role in one sentence: find creators, get them on a contract, keep them posting — and earn from every one of them.
- Action in product
- Open your Talent Manager reporting file and look at the 30 empty rows of Cohort 1.
- Success metric
- Can explain the role in under 30 seconds without calling yourself an influencer.
- Unlock / Reward
- Lesson 2 — Cohorts.
- Format
- Guide.
02Cohorts: how the work is organised
Must
Cohorts: how the work is organised
- Learning outcome
- You can recite the Cohort 1 weekly milestones with payouts, and explain how Cohorts 2+ differ.
- Action in product
- Write the five Cohort-1 milestones and payouts from memory.
- Success metric
- All five milestones and payouts correct.
- Unlock / Reward
- Lesson 3 — The creator contract.
- Format
- Guide.
03The creator contract — the offer you make
Must
The creator contract — the offer you make
- Learning outcome
- You can quote all six fee tiers and the three monthly conditions of the default contract without looking.
- Action in product
- Quote the six tiers and the three monthly conditions from memory.
- Success metric
- All six tiers and all three conditions correct.
- Unlock / Reward
- Lesson 4 — Who qualifies.
- Format
- Guide.
04Who qualifies — the hard filter
Must
Who qualifies — the hard filter
- Learning outcome
- You can qualify or reject an Instagram profile in 60 seconds using the eight-point filter.
- Action in product
- Run the filter on 10 profiles from your feed with a timer.
- Success metric
- Median under 60 seconds per profile.
- Unlock / Reward
- Lesson 5 — How you earn.
- Format
- Guide.
05How you earn — milestones, contract months, revenue share
Must
How you earn — milestones, contract months, revenue share
- Learning outcome
- You can compute your earnings for any cohort and any month: milestone payouts, ₹500 contract bonuses and the 10% revenue share.
- Action in product
- A cohort has 11 contracted creators; in month 2 nine fulfil; in month 5 eight post 10+ times and Trendweave earns ₹2,000 net from each. Compute month 2 and month 5.
- Success metric
- ₹4,500 and ₹1,600.
- Unlock / Reward
- Lesson 6 — The reporting file.
- Format
- Guide.
06The reporting file — where your work exists
Must
The reporting file — where your work exists
- Learning outcome
- You know every column of the reporting file, who fills it, and how each milestone is counted from it.
- Action in product
- Fill row 1 of Cohort 1 with a real candidate: profile link and Shopable / Mix / No shopable.
- Success metric
- Row 1 filled correctly.
- Unlock / Reward
- Lesson 7 — Red lines.
- Format
- Guide.
07What you must never promise — and never do
Must
What you must never promise — and never do
- Learning outcome
- You know the red-line phrases, their approved replacements, and the actions that end your participation.
- Action in product
- Go to trendweave.club/exam and pass it: 25 questions, 80%, retakes allowed.
- Success metric
- Exam passed — Week 1 payout ₹100.
- Unlock / Reward
- Stage 2 — Your list of 30.
- Format
- Guide.
Stage 2 — Your List of 30 (Week 2)
Goal: A Trendweave-approved list of 30 creators — ₹500
09Reading a profile in 60 seconds
Must
Reading a profile in 60 seconds
- Learning outcome
- You qualify a profile in under a minute and mark its shoppability honestly.
- Action in product
- Run 10 profiles through the read with a timer.
- Success metric
- Median under 60 seconds.
- Unlock / Reward
- Lesson 10 — Building the list.
- Format
- Guide.
10Building the list and getting it approved
Must
Building the list and getting it approved
- Learning outcome
- You submit a list that comes back with 30 Approved rows.
- Action in product
- Submit your 30 (or 35) candidates in the Cohort block.
- Success metric
- 30 Approved rows — Week 2 payout ₹500.
- Unlock / Reward
- Stage 3 — Contact, register, sign.
- Format
- Guide.
Stage 3 — Contact, Register, Sign (Weeks 3–5)
Goal: 30 contacted (₹750), 10 registered (₹1,000), 10 contracted (₹1,500)
11How not to look like spam
Must
How not to look like spam
- Learning outcome
- Your DMs get replies because they are personal, short and human.
- Action in product
- Send 5 personalised DMs using the cold-DM script with a real reference in each.
- Success metric
- Reply rate 15% or more over your first 20 DMs.
- Unlock / Reward
- Lesson 12 — The scripts.
- Format
- Guide.
12The scripts
Must
The scripts
- Learning outcome
- You use the approved scripts and adapt the fee line to the creator's tier.
- Action in product
- Send the cold DM to your whole approved list over the week, 5–10 a day; send the pitch to everyone who replies.
- Success metric
- 30 logged contacts with the offer sent — Week 3 payout ₹750.
- Unlock / Reward
- Lesson 13 — Objections.
- Format
- Guide.
14Week 3 — contact all 30
Must
Week 3 — contact all 30
- Learning outcome
- Every approved creator has received the cold DM and the offer, and every contact is logged.
- Action in product
- Send the personalised cold DM to all 30 approved creators; log each in the file.
- Success metric
- 30 rows marked Connected — Week 3 payout ₹750.
- Unlock / Reward
- Lesson 15 — Week 4.
- Format
- Guide.
15Week 4 — registrations with Instagram connected
Must
Week 4 — registrations with Instagram connected
- Learning outcome
- Your yeses become registrations through your talent link with a business Instagram connected.
- Action in product
- Guide every interested creator through signup and the business-account switch.
- Success metric
- Minimum 10 Registered rows — Week 4 payout ₹1,000.
- Unlock / Reward
- Lesson 16 — Week 5.
- Format
- Guide.
16Week 5 — contract agreements approved
Must
Week 5 — contract agreements approved
- Learning outcome
- Your registered creators agree to the default terms and Trendweave approves each deal.
- Action in product
- Submit every agreement through the deal form; mark Contracted after approval.
- Success metric
- Minimum 10 Contracted rows — Week 5 payout ₹1,500.
- Unlock / Reward
- Stage 4 — Contract months.
- Format
- Guide.
Stage 4 — Contract Months
Goal: ₹500 per fulfilled creator in months 1–3, revenue share from month 4
17The 1st of the month
Must
The 1st of the month
- Learning outcome
- Every contracted creator starts the month prepared: bio link, products, DM automation, first reel scheduled.
- Action in product
- Before the 1st, run the readiness check with every contracted creator of the cohort.
- Success metric
- Every creator has bio link set, five products chosen, DM automation on, first reel scheduled.
- Unlock / Reward
- Lesson 18 — Fulfilled vs partially.
- Format
- Guide.
18What "fulfilled" means — and what "partially" costs
Must
What "fulfilled" means — and what "partially" costs
- Learning outcome
- You know exactly what Trendweave verifies on the 1st and why partial months pay nothing.
- Action in product
- Check the bio link of every contracted creator this week.
- Success metric
- Every bio link in place.
- Unlock / Reward
- Lesson 19 — Coaching the rhythm.
- Format
- Guide.
19Coaching the rhythm
Must
Coaching the rhythm
- Learning outcome
- Your creators reach 20 reels because you check in at the right days with the right words.
- Action in product
- Set check-in reminders for day 3, 10, 20 and 27 for every contracted creator.
- Success metric
- Reminders set; check-ins logged.
- Unlock / Reward
- Lesson 20 — The ₹5,000 months.
- Format
- Guide.
20Months 1–3: the ₹5,000 months
Must
Months 1–3: the ₹5,000 months
- Learning outcome
- You keep ten creators fulfilling for three months and know how to replace one who drops.
- Action in product
- Rank your cohort every week: on track, needs a nudge, gone.
- Success metric
- Weekly ranking done; replacements agreed with Trendweave when needed.
- Unlock / Reward
- Lesson 21 — Revenue share.
- Format
- Guide.
21Month 4 and on: revenue share
Must
Month 4 and on: revenue share
- Learning outcome
- You understand how revenue share works, what the 10-post condition means, and why sales now matter more than volume.
- Action in product
- For every creator in month 4+, check posts this month and the products they are pushing.
- Success metric
- Every creator at 10+ posts with selling products.
- Unlock / Reward
- Lesson 22 — Parallel cohorts.
- Format
- Guide.