Stage 4 — Contract MonthsShould
Reading your own funnel
Every week: listed → approved → contacted → registered → contracted → fulfilled. Where the drop is, is where next week's work is.
Where it usually leaks
Approved below 25 of 30 → too much No shopable (Lesson 9). Replies below 20% → your DMs read as spam (Lessons 11–12). Agreed below 10 → the pitch or the objections (Lessons 12–13). Fulfilled below 8 of 10 → check-ins are missing (Lessons 18–19).
Key takeaway: One weak step per week. Fix that one.
Next step: Fill the retrospect. Then Lesson 24.
- Learning outcome
- You see where your funnel leaks each week and know which lesson fixes it.
- Action in product
- Fill your first weekly retrospect: listed → approved → contacted → registered → contracted → fulfilled.
- Success metric
- Retrospect filled; the weakest step named.
- Unlock / Reward
- Lesson 24 — The rules, one page.
- Format
- Guide.