Great first messages: 3–4 templates
Five templates below, one per follower tier. Use the tier that matches your target creator, then customise the opening line based on their most recent post. Payouts below are what Trendweave pays the creator each month — full plan / half plan.
Template A — 5,000–10,000 followers (₹5,000 / ₹2,500)
*"Hi [name], loved your [specific recent post — e.g. Navratri kurti try-on]. I'm a talent manager with Trendweave — creators in your follower range earn ₹5,000/month for the full plan (20 posts + 20 stories) or ₹2,500 for the half plan (10 + 10) on assigned brand campaigns, paid whether the brand converts or not. Would you like the 2-line breakdown?"*
Template B — 10,001–20,000 followers (₹10,000 / ₹5,000)
*"Hi [name], your recent [specific look] is exactly the style Trendweave's brands want. Creators in your range earn ₹10,000/month (full plan, 20 posts + 20 stories) or ₹5,000 (half plan, 10 + 10) on assigned campaigns, plus performance bonus. Fully aligned with what you already post. Want the details?"*
Template C — 20,001–30,000 followers (₹15,000 / ₹7,500)
*"Hi [name], reaching out about Trendweave's creator program. For creators in your range the monthly payout is ₹15,000 for the full plan (20 + 20) or ₹7,500 for the half plan (10 + 10) on assigned brand campaigns, plus performance bonus. Happy to send the full pay model if interesting."*
Template D — 30,001–40,000 followers (₹20,000 / ₹10,000)
*"Hi [name], quick intro — Trendweave's program pays creators in your range ₹20,000/month for a full plan (20 posts + 20 stories) or ₹10,000 for the half plan (10 + 10) on curated brand assignments. Whether the brand sells or not — you're paid on the plan. Want the details?"*
Template E — 40,001–50,000 followers (₹25,000 / ₹12,500)
*"Hi [name], Trendweave has a program with monthly payouts of ₹25,000 for the full plan (20 posts + 20 stories) or ₹12,500 for the half plan (10 + 10) for creators in your range. Assignments are curated to your niche. Happy to send the full pay model."*
Sending recommendations
Space sends by 3–4 minutes minimum. Vary the opening line every single time — never send identical first lines to two creators in a row. If you don't get a reply in 4 days, one soft follow-up (see Lesson 16), then drop. Track reply and open rates per tier to see which pitch is working.
What to send second
Only if they reply positively: your ref link, the sub-niche of campaigns you have live, and a suggestion to book a 15-minute onboarding call.
Key takeaway: One template per tier. Always quote the correct full-plan / half-plan monthly amount for that tier. Customise the opener; one soft follow-up max.
Next step: Send one template + one custom variant per tier this week. Compare reply rates.
- Learning outcome
- You adapt the template by follower tier (5–10k / 10–20k / 20–30k / 30–40k / 40–50k) — each tier hears the correct full-plan / half-plan monthly amount.
- Action in product
- Send one template plus one customised variant per tier.
- Success metric
- Open and reply rates measured per tier.
- Unlock / Reward
- A/B test for templates.
- Format
- Templates + video.