Platform rules & DM limits
You'll be sending a lot of DMs. Instagram is watching. Stay under the limits or lose the account.
Practical daily limits
New IG business account: ≤ 20 first-DMs to non-followers per day for weeks 1–2. Mature account: ≤ 40/day sustained. Always leave 3–4 minutes between sends. Never batch more than 8 DMs in one hour.
What triggers a block
Identical message text (Instagram fingerprints your outgoing content). Sudden spike from 5 DMs/day to 40/day. External links in first messages. Reports from recipients marking your message as spam.
Recovery from a soft-block
If Instagram limits your DM sending, stop for 48 hours. Don't try to work around it — it makes the block permanent. Resume at half your previous volume.
Set a daily cap in the tool
In the talent manager outreach tool, set a hard daily DM cap that matches these numbers. It's easier to trust a limit set once than to remember it every session.
Key takeaway: ≤ 20/day for new accounts, ≤ 40/day mature, always personalise, external links stay in bio.
Next step: Set your daily DM cap in the tool. Zero platform bans this quarter is the target.
- Learning outcome
- You don't exceed IG/TT limits and avoid bans.
- Action in product
- Set a daily DM limit in the tool.
- Success metric
- 0 platform bans per quarter.
- Format
- 3-min video + tool.