Handoff to product: the first 24 hours
Under the new pay model, the first 24 hours after sign-up decide whether the creator connects a 5,000+ IG Business account and publishes 3 review posts in Month 1. Everything you do in that window should reduce friction on those two steps.
The 24-hour checklist
1) Confirm they've connected a 5,000+ follower IG Business account in Trendweave. 2) Confirm they see the correct tier payout (full plan / half plan) in the dashboard. 3) Walk them through where to see assigned brand campaigns. 4) Show them the review-post format spec (tag, disclosure, product placement). 5) Suggest one specific brand from their assigned list to start with. 6) Set expectation: 3 review posts in the next 30 days = activation.
What to show, in order
First the payout (motivation), then the campaigns (the product), then the format spec (the how), then the timeline (3 posts in 30 days). If you flip the order and lead with rules, they close the tab.
What NOT to do
Don't write their caption. Don't script their reel. The creator's voice is why the brand pays — do it for them once and it becomes your job forever.
Handing to Success
The full handoff to the TW Success team happens later (Lesson 22). In the first 24h you're the human face. Be responsive on DM, batch questions, and set a 48-hour check-in.
Key takeaway: First 24 hours = IG Business account connected + friction removed on post #1. Payout → campaigns → format → 3-in-30 timeline.
Next step: Run the checklist on the next creator who signs up on your link.
- Learning outcome
- You know what to show a creator in the first 24h — how to prep their first 3 review posts so they hit activation inside Month 1.
- Action in product
- Use the handoff checklist.
- Success metric
- Checklist completed in ≥80% of cases.
- Unlock / Reward
- Activation dashboard.
- Format
- Checklist + video.