Natural follow-up
Under the new model, follow-ups are timed against the creator's posting milestones — not the calendar. One or two well-timed nudges, then let go.
The two follow-up moments
Follow-up #1: 3–4 days after your first DM if they haven't replied. Short, one line, no ask other than "want the 2-line breakdown?". Follow-up #2: after they sign up, at the moments that decide payouts — the third review post in Month 1 (activation), and the plan-completion mid-point in Months 2 & 3.
What NOT to do
Don't send more than 2 follow-ups on the initial pitch. Don't follow up daily. Don't guilt-trip ("I saw you read my message"). Don't send generic "just checking in" messages — always tie the follow-up to a specific reason.
The Month-1 activation nudge
If a creator is at 2 posts on day 20 of Month 1: *"Hi [name] — you're one review post away from activation and your tier payout kicking in for Month 2. Want me to send the brand list for the third post?"* This is help, not pressure.
The Month 2 & 3 plan-completion nudge
Mid-month check-in: *"Halfway through the month — you're at [X] posts and [Y] stories. Full plan needs 20 + 20 for ₹[full-plan-amount], half plan needs 10 + 10 for ₹[half-plan-amount]. Which one are you going for this month?"* Concrete numbers, concrete deadline.
Save reminders in the pipeline
Use the follow-up reminders in your Talent Manager pipeline so the tool tells you when a creator is due for a nudge. Manual tracking breaks at 20+ creators.
Key takeaway: Two follow-ups max on outreach. One activation nudge before the Month-1 deadline. One mid-month plan check in Months 2 & 3. All others = spam.
Next step: Enable follow-up reminders in your pipeline and set the Month-1 activation and mid-month plan reminders.
- Learning outcome
- You do 1–2 follow-ups without pressure or spam, timed against the creator's posting milestones (Month 1 activation, Month 2 & 3 plan completion).
- Action in product
- Enable follow-up reminders in pipeline.
- Success metric
- ≥50% follow-ups completed.
- Unlock / Reward
- Saved follow-up reminders in your pipeline.
- Format
- Guide + tool.