Creator joined but never posted — what to do
Lesson video coming soon
Under the new model "registered but never posted" is your biggest silent leak. The creator signed up on your link, sits in your dashboard, but has published zero review posts. No posts = no activation = no ₹100 for you and no tier payout for them.
Day 3 — the soft check-in
*"Hi [name] — saw you signed up, welcome! Any questions on the brand list or the review format? Happy to point you at the easiest one to start with."* No pressure, no numbers, just an open door.
Day 7 — the specific offer
Pick one brand from their assigned campaigns and pitch it: *"For your first review, [Brand X]'s kurti campaign matches your recent posts perfectly. It's a single reel — should I send you the spec?"* Reduces decision fatigue.
Day 14 — the payout reminder
*"Just a heads-up — activation happens the month you publish 3 review posts, and from Month 2 you're paid ₹[full-plan-amount] or ₹[half-plan-amount] depending on the plan you pick. You've still got [N] days in this month. Want me to walk you through the fastest path?"* Concrete numbers + concrete deadline.
Day 21 — the last nudge
*"Not going to keep pinging you — if the program isn't a fit right now, all good. If you want to try one post to see how it feels, I'll make it as easy as possible."* Removing pressure often gets a reply.
Day 30 — let go
If they haven't posted after 30 days and 4 touches, stop. Mark them dormant in the pipeline and move on. Coming back too often teaches them to ignore you permanently.
Key takeaway: Four touches over 30 days, each with a concrete reason. If nothing lands by day 30, let go — your time is worth more.
Next step: Filter your dashboard for zero-post creators. Run this sequence on at least 3 today.
- Learning outcome
- You know the exact steps to re-engage a creator who registered but posted zero, including when to push and when to let go — under the new 3-posts-in-Month-1 rule.
- Action in product
- Filter your pipeline for creators at "Registration complete" with 0 posts. Run the re-engagement sequence on at least 3.
- Success metric
- ≥30% of dormant creators post their first piece of content within 7 days of re-engagement.
- Unlock / Reward
- Activation success badge.
- Format
- Guide + checklist.