Analysing your own pipeline
Weekly, look at where creators fall out of your funnel. Under the new pay model the two biggest leaks are the Month-1 activation threshold (3 posts) and the Months 2 & 3 plan-completion threshold (full or half) — fixing them is where your income grows.
The funnel to track
DMs sent → replies → sign-ups → IG 5k+ Business account connected → first post published → 3 posts by end of Month 1 (activation, ₹100) → Month 2 plan completed (full ₹500 / half ₹250) → Month 3 plan completed (full ₹500 / half ₹250) → Month 4+ steady state (5+ posts/month for 10% rev share). Measure conversion between each step.
Where you should expect leaks
DM → reply: 10–20% is healthy. Reply → sign-up: 30–50%. Sign-up → first post: 40–60%. First post → activation (3 posts): 50–70%. Month 1 → Month 2 plan completion: 60–80%. Month 2 → Month 3 plan completion: 70–85%. Month 3 → Month 4 5+ posts: 60–80%. Anything below the lower end here is a signal to change your process.
What to look at in the retrospect
Which sub-niche converts best from DM to sign-up. Which follower tier hits activation most reliably. Which template gets the best reply rate. What percentage of active creators pick the full plan vs the half plan — and whether full-plan creators actually complete it. Kill what doesn't work — do more of what does.
Weekly cadence
Set one 30-minute slot every Monday. Pull the funnel numbers from the dashboard, fill the retrospect form, note one process change to try that week. Compounding these tweaks is where talent manager income multiplies.
Key takeaway: Two thresholds account for most leakage: activation in Month 1 and plan completion in Months 2 & 3. Fix them weekly.
Next step: Open the funnel dashboard, fill the retrospect form, and pick one process change for this week.
- Learning outcome
- You see where the funnel leaks — most often between the Month 1 activation threshold and the Months 2 & 3 plan-completion threshold — and where you lose creators.
- Action in product
- View the funnel dashboard and fill the retrospect form.
- Success metric
- ≥60% complete a retrospect.
- Unlock / Reward
- Saved weekly retrospect in your pipeline.
- Format
- Dashboard + guide.