What sets a successful creator apart
Under the new pay model your income depends on the creator hitting posting milestones — 3 posts in Month 1, then 5 posts/month. So qualification is now about who will actually post consistently, not who might convert one sale.
The hard filter (auto-reject if missing)
Women's fashion as the primary category. 5k+ Instagram followers (Business account). 2–3%+ engagement rate on recent posts. India-based. Miss any of these and skip — the new model does not pay out at lower follower counts and the engagement floor is enforced by the platform.
Positive signals
Posts consistently 3–5×/week already. Uses the same review format twice or more (means they can do it 5×/month for us). Shows product try-ons or styling — not just glamour shots. Replies to comments — indicates the audience is real and engaged.
Negative signals
Long gaps (30+ days without posting). Engagement <1% or comments that read as bot spam. Follower graph that jumped suddenly (bought followers → engagement will collapse). Only aesthetic photos, zero product context.
60-second qualification flow
1) Category check (women's fashion). 2) Follower count ≥ 5k. 3) Last 6 posts — count likes+comments, divide by followers → engagement %. 4) Look at post cadence over the last 30 days. 5) Country / language. Stop the moment any check fails.
Key takeaway: Under the new model, "good creator" = will they hit 3 posts in Month 1 and their content plan (full or half) after that. Filter for cadence and engagement, not audience size or aesthetics.
Next step: Run the 60-second flow on 10 creators today. Track how many pass all 5 checks — that's your realistic pipeline size.
- Learning outcome
- You can qualify a profile in 60 seconds using the new hard filter — 5k+ followers, women's fashion, 2-3%+ engagement, India.
- Action in product
- Run the 60-second qualification on 10 shortlisted profiles.
- Success metric
- Median qualification time ≤ 60 sec per profile.
- Unlock / Reward
- Extended pipeline access.
- Format
- Interactive task.