Talent Manager economics: month-by-month payouts + rev share
Full picture of your earnings ladder as a talent manager — memorise this. Every rupee you make in Trendweave sits somewhere on this ladder.
The ladder
Month 1: ₹100 when the creator connects a 5,000+ IG Business account and publishes 3 review posts. Capped at 30 activations/month per talent manager. Month 2: ₹500 per creator if they ran the full plan (20 posts + 20 stories) that month, or ₹250 per creator for the half plan (10 + 10). Month 3: same rule — ₹500 full plan / ₹250 half plan per creator. Month 4 onward: 10% revenue share on the platform's earnings from that creator, on every calendar month they publish 5+ posts.
A worked example
You recruit a 15,000-follower women's-fashion creator (10,001–20,000 tier). Month 1: she connects IG and publishes 3 review posts — you earn ₹100. Month 2: she runs the full plan (20 posts + 20 stories) and earns her ₹10,000 — you earn ₹500. Month 3: she runs the half plan and earns ₹5,000 — you earn ₹250. From Month 4 she posts 6 reviews and the platform's earnings from her are ₹8,000 — you earn ₹800. Total after 4 months: ₹1,650 and still counting.
The 5-posts-per-month rule (Month 4+ only)
From Month 4 the 10% rev share is monthly, not lifetime. It's paid on each month the creator hits 5+ posts. In months they post fewer than 5, the rev share for that month is zero — even if the platform earned from them. This rule applies only to Month 4 onward — it does not replace the full-plan / half-plan trigger in Months 2 & 3.
What defaults you can influence
The rates in the ladder are the standard talent manager terms. Individual scout-creator deals can vary; senior talent managers negotiate variations directly with the Trendweave partnerships team. Don't invent numbers — only quote the standard ladder in DMs.
Key takeaway: ₹100 activation, then ₹500 full / ₹250 half per creator in both Month 2 and Month 3, then 10% rev share per 5+ posting month from Month 4. The math rewards you for finding creators who complete their plan.
Next step: Model your top 5 creators across 6 months on paper using the ladder. That's your realistic income forecast.
- Learning outcome
- You know the full ladder: Month 1 ₹100 (activation), Months 2 & 3 ₹500 (full plan = 20 posts + 20 stories) or ₹250 (half plan = 10 posts + 10 stories) per creator, Month 4+ 10% rev share on months the creator publishes 5+ posts.
- Action in product
- Model expected earnings for 5 imaginary creators across 6 months using the ladder.
- Success metric
- Can compute a 6-month payout for any creator profile without a calculator error > ₹100.
- Unlock / Reward
- Payout system access.
- Format
- Video + document.